What Freya Has To Offer (Brand Overview)

What is Freya good for? A lot, in fact. I’ve given them a lot of crap in this blog, but it’s silly not to acknowedge their strong points and the fact that they’re the best brand for many people. As part of my section “Starting Points”, I want to go over some of the ups and downs of the brand and hopefully provide direction for those who haven’t tried them before. Since it’s been a couple years since I wore Freya regularly, I’m not quite as updated as I could be on their most recent styles, though I’ve tried many of them in stores. So if you have knowledge that I lack, please add it in the comments!

Freya’s classic balconette are easy to wear, and give good shape for medium-sized boobs and full-on-the-bottom boobs of any size. They also seem to be a good fit for various other shapes but these classic balconettes are often not the best for full-on-top boobs, though it’s possible to make it work.

Freya’s unpadded bras tend to come up higher in the cup, which for larger cup sizes can sometimes feel a bit overwhelming visually. I’m beginning to come around to the fact, though, that the look isn’t bad, there’s just more fabric. It’s actually a bit retro without the pointy shape. Compare my 28J Freya Clarissa to my 28J Panache Confetti to see what I mean—the Freya clearly covers more of my chest, and makes my boobs look bigger, but it still looks cute, just different.

Freya Clarissa, left; Panache Confetti, right.

These higher-cut bras also tend to go hand in hand with higher center gores, but this is more true of the older styles than the newer ones. Some of Freya’s newer styles, like the Trudie and Beau, have center gores that sit a bit lower.

The extra coverage makes Freya bras a bit more reliable than other options, actually. These balconettes will reduce bounce you might get in lower-cut bras while walking around—something that I find embarrassing, so I’ve been reaching for my Clarissa a lot during this heat wave to reduce bounce in warm-weather clothes. The downside of the higher-cut cups is that they will show under low-cut (or in my case, even medium-low-cut) tops. This is actually something that I find cute and flirty for casual situations, but I can see how it would be a bit of a bummer for more serious or businesslike occasions.

One of Freya’s best shapes can be found in the bras modeled after the Antoinette—the Clarissa, Charlotte, Katie, Adele, Lucy, Pippa, and Claudia. 

Antoinette

Clarissa

Claudia

Lucy

Katie

Pippa

All of these bras are discontinued, but you can still occasionally find them, especially the Antoinette, on eBay. The shape given by this bra is very round. Full-on-tops may need to size up or the top edge will cut in. I’m personally not sure which newer Freya bras, if any, follow this model, but I haven’t tried any on in shops that are identical. (I find myself wondering if the current Daphne style is similar?) Because these bras have the same fabric on all three parts of the cup, I find that they remain flattering even in the biggest cup sizes, whereas the bras with lacy upper sections sometimes grow unflattering as the cups grow.

The balconettes with the upper lace section (Pollyanna, Estelle, Latisha, Nancy, Faye, Edith, Luisa, Naomi, etc) are a very similar fit to the Antoinette-esque shapes for full-on-bottoms and will give a similarly good shape. 

Latisha

Naomi

Estelle

Pollyanna

These styles are also generally more forgiving for full-on-tops because the lace has a tiny bit of stretch, so sizing up may not be necessary. The Zara, Tara and Beau bras with the stripes instead of lace also fit fairly similarly to these, in my experience. 

Zara

Tara

Beau

When I tried the Sadie, it also gave a similar shape though the upper section is mesh rather than lace. This one reminds me of their older Mimi style, with a butterfly pattern, from way back when. The Mimi gave excellent shape, so I'm happy they've revived it. If you liked the Mimi, you may also like the Sadie!

Sadie

Mimi

The older Greta was also similar and was one of my favorite bras at the time that I owned it. 

Greta

The Lauren is yet another style that fits similarly. 

Lauren

In my opinion, the biggest drawback to these upper-lace-section styles and the similar designs is that they have a tendency to look less flattering on bigger cup sizes, in contrast to certain Panache balconettes and the Curvy Kate Showgirl bras, which tend to look fairly similar across sizes. Because the lace on these Freya bras is usually a different color or texture, and that section gets expanded hugely in the bigger sizes, it tends to maximize the appearance of your boobs if you are just looking in a mirror with the bra on. Obviously not everyone will care about this, but it was always a big disappointment for me when I saw how different my bras looked from how they looked on the model. Because of this, in my Freya heydey I tended to prefer to seek out the styles that had the same fabric all over the cup. I want to note that the Lauren, although it looks sort of like the same fabric all over the cup, actually isn’t—the texture isn’t continued on the upper section, and I found it looked a bit silly on my larger size because of that. (I’ve seen it looking beautiful on others of a similar size, though, so maybe the style just didn’t suit me for other reasons.)

Another category of Freya bra is their padded half-cups. A lot of their balconettes come with a padded half-cup version that has three vertical sections on the bottom and an upper section, but since the sizing is much more limited, I've never been able to try one. They seem pretty promising for those who can fit them.

Padded Half-Cup Naomi

Padded Half-cup Lauren

Then there is the Arabella bra and its knockoffs—Lyla and Eleanor. These bras are sheer in the smaller cup sizes and have only a sheer upper section in the larger cup sizes. 

Arabella

Eleanor

Lyla

There are also some semi-sheer bras that are similar in shape, such as Eloise, Roxanne, Nina, Halle, and Alexa.

Roxanne

Alexa

Eloise

Nina

Halle

The Arabella and the bras like it often don't work as well for full-on-top boobs because the upper section is just too tight and tends to cut in unless you size up. Those whose boobs are fuller on the bottom, though, however, will get a really nice, perky, uplifted shape in these.

The Jolie bra is fuller-coverage and the cups go up higher towards the straps. It is popular among those who wear it as a basic bra and it has come in some pretty cute colors over the years, some of which you can still find on sale. I’ve never tried it myself, but I have heard from others that the band can run a bit big.

 Jolie

Finally, the Deco family is one of Freya’s strongest offerings. This may be the bra with the most universal popularity in the D+ community.

Deco

Frida

Lydia

Carly 

Taylor

The regular Deco bras run about a cup size big, as do the Frida and Lydia versions, but the other versions (Carly, Crystal, Taylor, Ashlee) run truer to size, so a bit smaller than the regular Deco. The Deco also has a frustratingly limited size range. It only goes up to a GG, and it seems like everyone who wears a size above that just tries to cram themself in, or buys a bigger band size and takes in the band. Personally, I would hope to see the Deco developed up to a J, but I don’t see much action from Freya towards this. The massive fanfare surrounding the addition of the 28GG (ONE more cup size in ONE band size) proves that any sizing changes for the Deco are probably going to be miniscule and rare, which is really a shame. I’m lucky enough to actually fit perfectly in a 30GG Deco even though I usually wear a 28HH/28J, but I know many people who would really benefit from expanded sizes (and I’d probably get a 28H if they made one. Decos are almost always full price, rarely go on sale, and the colors do tend to sell out; if you want one, you typically have to invest. They are also subject to some tearing of the foam cups near the center gore after lots of wear. The bands are very well made, though, and don’t seem to stretch out much even with daily wear. These bras will typically give a lot of cleavage, which can be good or bad depending on what you’re looking for.

It’s good to know that Freya bras sometimes get a bit dodgy after HH cup, when they do go up that high. The underwires get weak, the whole structure seems off. This is especially true in their recent Nieve balconette style, which is the same as the current Edina. (The Nieve and Edina longline styles are more like the padded half-cups I mentioned above.)

Nieve balconette

Edina

I have tried both of these bras and found that they gave a pretty good shape, similar to the shape given by the upper-lace-section styles. I liked the Edina better than the Nieve but I agreed with the general feeling that they weren’t the strongest bras nor the most supportive for higher cup sizes.

In general, though, Freya doesn’t really make any bras that are actually dowdy, and it’s pretty simple to see if the cup is too small (unlike Curvy Kate, where it is the shape that indicates whether you’re in the right size, as I’ll write about in a later post). So even if you don’t get your Freya fit spot on at first, you still won’t feel like a granny or hate yourself. For this reason Freya is probably the best starter brand and should be investigated by anyone who has just learned their size. The sizing is relatively similar between Freya and Panache, so it’s pretty easy to move between the two. The biggest difference in terms of fit is that Freya center gores are generally narrow while Panache center gores are generally wide. Freya is a better option for closer-set boobs.

Freya bras are a often harder to find at sale price than Panache or Curvy Kate. Leia Lingerie’s Outlet section is the best source for sales, and their regular section has one of the best selections of current-season styles. For those not in the UK, Figleaves tends to stock current Freya styles, and in the US you can sometimes find them at Nordstrom.

Of course many of the bras I've written about have subtle differences that will cause them to fit people in different ways, but I still hope this can at least serve as a starting point to send people in the right direction. I've also been unable to include anywhere near every bra Freya has made, but hopefully seeing which bras are similar will be helpful.