I recently noticed that ASOS (a UK retailer) has a US site, which offers free shipping and free returns. Combine this with the fact that they sell Panache, Cleo, and Freya bras and swimwear, and this is really good news for busty US shoppers on a budget. The best part is that their prices are low, not marked up past the normal UK prices. Plus, they have good sales.
So what's the downside? Well, the US ASOS site has decided to use a whacked-out version of "US Sizing" which makes it very difficult to tell what size you're actually ordering. This is a strange marketing decision, because the US size marked on the tags of Panache and Freya bras is the same as the UK size. After all, there really is no such thing as standard US bra sizing past DD!
But fear not, I've spent a bit of time examining the sizing system they use and I'm pretty sure I've cracked it. Here's the conversion. (Note: I had the HH=L and J=M messed up at first, it's corrected now!)
The band sizes are the same as the UK sizes. So if I'm trying to buy a 30H Cleo bra, I would buy a 30K on the US ASOS site. If you're looking for a 32E, you would buy a 32DDD/F from ASOS. If you want a 36F, buy a 36G from ASOS. Yeah, it's a little confusing, but if it gets you the bra you need at a price you can afford, then I'll still call it a win.